![]() ![]() The kits include everything fans need to start their journey of CRUNCHing, including a CRUNCH bar, Buncha CRUNCH, a #CRUNCHing decal and an instruction manual that teaches consumer how to become a CRUNCHing lifestyle expert. All ad spots are created, conceived and edited by creative agency Piro, with Mindshare on media and Golin managing public relations and social media.Īlong with the new content, CRUNCH will be rolling out influencer and PR activations, as well as promotional CRUNCHing starter kits beginning in December to introduce CRUNCHing as a lifestyle trend in 2020 and beyond. Rice” explaining CRUNCHing, then shows CRUNCHing elevating everyday life through a softball batter who “finds perspective,” despite striking out.ĭigital content features a climber who conquers his fear of heights with a CRUNCH bar, even though he’s just scaling a rock in a park. Microwave the chocolate in 30-second intervals. Add a bit of oil to ensure the chocolate is nice and smooth. Place the chocolate in a microwave-safe bowl. This will help the chocolate melt evenly and prevent burning. One of the TVC spots features a coach named “Chris P. Here’s how to do it: Chop the chocolate into small, even-sized pieces. The campaign pokes fun at conventional advertising by creating parodies of popular trends that showcase how CRUNCHing can turn a bad or awkward situation into a better state of mind. “Our TVC and extended digital content bring the consumer along for the ride – to be in on the joke – and encourage them to start CRUNCHing in their daily life with family and friends.” “With CRUNCHing, we wanted to return to our brand’s roots in a playful way by introducing a humorous campaign that demonstrates how everyone, everywhere, can enjoy the taste of a CRUNCH bar and join this new lifestyle and light-hearted state of mind by simply unwrapping and eating a CRUNCH bar,” said Silvia Borla, vice president of marketing, Ferrero Chocolate Brands. CRUNCHing is everything people didn’t know they needed in 2020. Through humorous video spots featuring fictitious testimonials about the results of CRUNCHing, consumers will “be in on the joke” knowing that even though there are no scientifically proven results of CRUNCHing, fans are free to believe whatever they want to believe.Ĭonsumers can feel that the sheer act of unwrapping and eating a CRUNCH bar enhances life’s simple moments. The campaign leans heavily into the tongue-in-cheek idea that life will immediately improve once fans start CRUNCHing. Luckily, Harry & David has teamed up with Nestlé. At the movies, of course, thatll cost you approximately 35. ![]() And expensive.Debuting with a:15 TVC spot and a range of video content across CRUNCH digital channels, additional:30 and:15 spots will go live and rotate over the next few months. Theres really nothing better than adding chocolate candy to movie theater popcorn. In fact, it's probably a combo you've already created yourself at the movie theater via buying both candy and popcorn and DIY mixing. No matter which option you choose, you can look forward to caramel Moose Munch popcorn, almonds, and cashews covered in caramel, plus the candy pieces. Online, the Nestle Moose Munch varieties will be available in a 10-ounce size as a part of the Pick 4, Pick 6 and Pick 10 Moose Munch products for $34.99, $44.99 and $69.99 respectively. Nestle Moose Munch can be found in-store at select retailers in 4.5-ounce, 8-ounce and 12-ounce bags for $3.99, $4.99 and $9.99 respectively. 9 and come in two very movie theater-friendly flavors: Buncha Crunch and Butterfinger Bites, of course based on the popular Nestle candy varieties. The Moose Munch Premium Popcorn will be available exclusively at Harry & David starting Oct. ![]() These new varieties, however, are sure to kick things up a few notches. Moose Munch has been available at Harry & David for a while - it's a holiday favorite.
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